India : Affordable Housing Picks up Market in Delhi- NCR - 04th Jun 09

After a bad year for the property market sales for affordable houses finally seem to be picking up in Delhi-NCR and right pricing and location seems to be doing the trick. Two housing projects in Delhi-NCR have been fully booked within days of launch. According to data available, 3300 flats in Jaypee Greens new project ‘Aman’ on Noida-Greater Noida expressway were booked on day 1. These flats were priced at Rs 2100 per square feet. Last year Jaypee had launched flats in the range of Rs 4500-6000 per square feet along the same expressway. Also, 1000 independent floors in BPTP’s project Park Elite in Faridabad were over subscribed. BPTP received 3700 bookings worth Rs 80 crore for the project. Analysts say that builders have finally come around to target middle class customers with more liquidity being made available and interest rates going down further.

Santosh Kumar, CEO of operations at JLLM, said, “Prices are realistic, which is basically the developer making a 25-40 per cent margin. Secondly the new government is focusing on infrastructure, so there’s also an indication that interest rates may go down again.” However, it’s not only end users who have started queuing up for affordable houses. Reports suggest atleast 30 per cent of these flats have been booked by investors and brokers. Anuj Sharma, a real estate analyst said, “Investors have made a lot of bookings and in future they will get a good premium out of it say 10-15 per cent.” Well, the apprehension that real estate prices have approached the bottom has finally seen demand picking up for affordable projects. But the big question is whether these projects will be completed on time.


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